Does consumer social responsibility augment corporate social responsibility: A reciprocal analysis of external stakeholder from stakeholder theory perspective

This study attempts to reveal the reciprocal analysis between corporates and external stakeholders substantiate nexus how socially responsible practices amplify repute of organizations. fulfills literature gap by investigating role corporate social responsibility (CSR) (consumers) equipping consumer (CnSR) as an intervening variable from stance stakeholder theory. The results engaging SEM model demonstrated positive connection CSR on consumers in terms two streams, that is, satisfaction toward CSR-oriented firms retention firms. extended testing uncovered moderating impact CnSR education consumers' retention. These findings yield two-way insights augment green environment-friendly connections shaping a better community. In addition, can bridge is another interesting outcome whereby experts may consider such gauge for future work report more exciting assorted perspectives worldwide.